The Authorized Reseller Network Built for Scale

10,000 Expert Sellers.
One Agreement.
Seamless Integration.

Connect your brand to a network of trained ecommerce entrepreneurs. Standardized terms, auto-approval in 48–72 hours, and full performance visibility.

app.sellerhq.com/dashboard

SellerHQ Supplier Dashboard

February 2026 · AURA HOME

Healthy

Total GMV

$4.2M

↑ 18% from Jan

Active Sellers

847

↑ 24 new this month

Repeat Order Rate

68%

Industry avg: 45%

Chargeback Rate

0.8%

↓ 0.3% (excellent)

Monthly GMV Trend Live

How SellerHQ Works

Four steps from zero to a fully-operating authorized reseller channel.

01 — Master Agreement

Legal overhead,
gone.

Sign one standardized MSA. Every SellerHQ reseller operates under the same terms — pricing, margins, dispute resolution, and exit clauses all defined upfront. No per-reseller negotiations. No legal back-and-forth.

✓ Avg. $0 in per-reseller legal costs

Master Seller Agreement

Signed ✓

Supplier AURA HOME

Effective Date Feb 1, 2026

Wholesale Terms Defined in Exhibit A

Dispute Resolution SellerHQ Mediation

Termination Clause 90 days notice

Status Active — covers all resellers

02 — Seller Access

Your products,
live in 48 hours.

The moment you're onboarded, your catalog is available to our 10,000+ trained sellers. They import your products, build their listings, and start driving sales — no hand-holding, no onboarding calls.

✓ First seller sale avg. within 72 hours

New Seller Activity

Last 48 hrs

Jordan M.

Shopify · United States

Listed 4 products

Taylor R.

Amazon · Canada

Listed 7 products

Casey L.

Shopify · United States

First sale made

03 — Performance Visibility

Always know
what's selling.

Monthly per-seller reporting on GMV, repeat order rates, chargeback rates, and geographic breakdown. Not aggregates — actual per-seller data so you can forecast demand and optimize your supply chain.

✓ Per-seller GMV data, updated monthly

February 2026 Snapshot

Healthy

Total GMV

$4.2M

↑ 18% vs Jan

Active Sellers

847

↑ 24 new

Repeat Rate

68%

avg: 45%

Chargeback Rate

0.8%

↓ 0.3%

04 — Dispute Resolution

We handle
the ugly stuff.

Chargebacks, returns, brand violations, seller disputes — you have a dedicated SellerHQ contact for every escalation. We mediate, resolve, and report back. You stay focused on your business.

✓ Avg. resolution time under 5 business days

Escalation Center

2 open · 14 resolved

✅

Chargeback — Order #8821

Filed by buyer · Mediated by SellerHQ

Resolved

✅

Brand violation — unauthorized discount

Seller notified · Listing corrected

Resolved

⏳

Return dispute — Order #9104

Under review · Day 2 of 5

In Review

Real Brands. Real Results.

We went from negotiating with 50 individual sellers to one standardized agreement. It's cut our legal costs in half and given us immediate access to quality authorized resellers.

Sarah M.

VP of Sales, AURA HOME

TECHNOFORGE - Professional Garage Equipment

The data transparency is game-changing. We can see exactly which shops are driving volume, equipment utilization patterns, and can forecast demand for new tool categories 3 months out.

James K.

Head of Distribution, TECHNOFORGE

These aren't random resellers — they're trained professionals who understand mission-critical equipment. Chargebacks are 40% lower than marketplace channels, and customer retention is 3x higher.

Michelle L.

Founder, APEX SURVIVAL SYSTEMS

Why Suppliers Choose SellerHQ

Shopify Collective locks you into their ecosystem with no vetting, no data, and no protection. Traditional reseller management burns your team on legal overhead. SellerHQ was built to solve both.

The Old Way

Traditional Reseller Management & Shopify Collective

No seller vetting

Any store can request your products. You inherit their reputation, their chargebacks, and their customer complaints.

A new legal agreement per reseller

Individual MSAs mean legal costs compound fast. Shopify gives you their standard terms — no negotiation, no flexibility.

No per-seller performance data

You get aggregate numbers at best. No GMV by seller, no chargeback rates, no repeat purchase data.

You handle every dispute yourself

Chargebacks, brand violations, returns — all land on your team. No mediation, no enforcement mechanism.

Weeks to onboard a single reseller

Or instant — but with zero quality filter. Neither option gives you speed and trust at the same time.

No exit protection

Shopify can disconnect your store with no notice — including in-flight orders. Traditional contracts vary wildly.

SellerHQ

The Authorized Reseller Network Built for Scale

✓

Pre-vetted, expert-trained ecommerce entrepreneurs

Every seller in the network has proven ecommerce experience, a professional storefront, and advanced ad skills.

✓

One standardized MSA for everyone

Sign once. Your wholesale pricing, volume terms, and brand standards are enforced across every seller automatically.

✓

Per-seller GMV, chargeback rates & more

Monthly dashboard with individual seller performance — so you know exactly who's driving value and who isn't.

✓

SellerHQ mediates all disputes

We handle chargebacks, returns, and brand violations so your team doesn't have to chase individual sellers.

✓

Live in 48–72 hours

Products synced, sellers trained, and your first authorized resellers selling — without a single legal back-and-forth.

✓

90-day exit clause. No surprises.

Contractual termination notice protects your in-flight orders and gives your team time to transition gracefully.

Frequently Asked Questions

What's the cost to join SellerHQ? +

There are no setup fees or commissions. Pricing is negotiated in your MSA based on volume and preferred wholesale terms. You control the economics.

How are chargebacks and returns handled? +

Terms are defined in the standardized reseller agreement. Product defects are supplier responsibility; buyer remorse typically falls to the seller. We provide monthly reporting on all metrics.

What if a seller violates the agreement? +

We handle escalation and dispute resolution. You have a dedicated contact for any issues. We mediate between you and the seller to resolve disputes quickly.

Can sellers sell on multiple channels? +

Yes. Multi-channel selling (Shopify, Amazon, eBay, etc.) is typically allowed and encouraged. It increases your total visibility and sales across channels.

What if we want to exit the partnership? +

The MSA includes a standard termination clause. Either party can exit with 90 days notice. No long-term lock-in beyond the initial term.

How do I get started? +

Book a discovery call with our partnership team. We'll walk you through the model, answer questions, and discuss your fit. That's it—no complicated onboarding process.

10,000 Expert Sellers.
One Agreement.
Seamless Integration.